Smart Choice news
I’m delighted to be able to say that Smart Choice Third Edition is now available in all its main markets.
About Smart Choice
Smart Choice is a four-level course aimed at teenagers and young adults and was first published in 2007. It’s being used in many different Asian countries, mainly in Korea, Taiwan, Japan, and also in Latin America – principally in Brazil and Mexico. It’s also available in the Middle East and North Africa.
The story of how a Brit (me) came to write an American English course is a bit convoluted, but the simple reason is that OUP New York asked me to do it and I jumped at the chance. It was my tenth or eleventh course book project, my first American English one and my first books for OUP. And I’ve never regretted it.
The formula for the course was devised jointly with my original commissioning editor in New York, whose name is Jeff Krum. Jeff is one of the nicest people you could hope to meet, and certainly one of my all-time favourite publishing people (and I’ve been a published ELT author for 40 years!).
He’s also very persuasive, and got me to agree to certain features that I wasn’t completely sure about. It turns out he was right every time. Every feature that he recommended turned out to be a winner with end-users, both teachers and students.
Like most twenty-first century course material, Smart Choice has lots of components, and some of them – like the Click and Change CD-rom in the first edition and most of the online practice in the second and third editions – weren’t written by me, which is why I can say that they are absolutely fabulous (without appearing the least bit vain). 🙂
Times change, and technology now plays a bigger part in the packages offered with ELT main course material. In common with lots of other recently published course material, Smart Choice now has lots of new features, especially in terms of its online content. There is also a fantastic iTool which gives you lots of different ways of presenting the material onscreen, either with an interactive white board, or via your computer.
In the third edition, there is a very clever tool to use with smart phones, to make learning possible on the move.
You can find out more about the new online features of Smart Choice here – http://bit.ly/tEyJr6
The following is a rather nice endorsement of Smart Choice from Maria Cristina Salinas Guzmán from Universidad de Guadalajara Mexico:
Let me tell you why Smart Choice is the best series I’ve used in my 15 years’ career. My students are so motivated to be in class because they can do the Smart Choice activities every day with success. After many years with my students just sitting there, I see them now making an effort to speak in class. So, you can see why I am feeling very good with my textbook. Smart Choice really works! And the really satisfying thing is that I’m feeling good with ME as a teacher because I’m having so much success in class.
I’m especially pleased with this review, because it’s written by a non-native speaker teacher. I really love it when non-NESTs feel good about using materials, regardless of who writes them.
In 2011, I visited all the main markets for Smart Choice to promote the Second Edition.
My first 2011 Smart Choice author visit was to Taiwan. I gave a talk entitled Ten ways to get your students to DO something at the following places.
Saturday 24th April Oxford Day, Westin Hotel
Sunday 24th April – Kaohsiung Oxford Day, Grand Hi-Lai Hotel
Monday 25th April – Taoyuan Gloria PLS, Taoyuan
Tuesday 26th April – Taichung Feng Chia University and Providence University
Wednesday 27th April – Taoyuan National Central University
I did a Smart Choice related visit to Brazil in July. I did conference talks in Sao Paulo and Porto Alegre, then a plenary at the Southern Cone conference in Curitiba. In between, I had a very enjoyable visit to Recife in the north east, where I did workshops for teachers at ABA and Britanic.
The third Smart Choice venue of the year: The University of Guadalajara and its feeder schools are the biggest customer for the series. I attended the MexTESOL event in October.
I gave a talk at the OUP Oxford Day in Seoul in November.
Talk and workshop, forum and Pecha Kucha at JALT.